LLBean Has Been Reducing the Number of Catalogs It Sends

question 50

Multiple Choice

L.L.Bean has been reducing the number of catalogs it sends out while increasing its sales and profits.With _____,L.L.Bean now identifies customers who have purchased recently and often have spent considerable money.Such customers are most likely to purchase again.

• A)predictive data
• B)trending
• C)correlation analysis
• D)recency-frequency-monetary analysis
• E)hypothesis testing

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Definitions:

Past Event

A specific occurrence or situation that has happened in the time before the present.

Memory Gaps

Instances where an individual cannot recall information; often due to factors like stress, trauma, or neurological issues.

Guesses

Estimations or predictions made without sufficient information or evidence.

Misinformation Effect

The phenomenon whereby memories become distorted by exposure to misleading information after an event has occurred.