Data Mining Identifies the Most Profitable Customers and Prospects

question 125

Multiple Choice

Data mining identifies the most profitable customers and prospects.Managers can then design tailored marketing strategies to best appeal to the identified segments.In CRM this is commonly referred to as _____ customer information to facilitate enhanced relationships with customers.

• A) manipulating
• B) leveraging
• C) harvesting
• D) converting
• E) managing

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Definitions:

Recognized

Acknowledged or identified as having particular merit, status, or value within a specific context.

Perception

The process by which individuals interpret and organize sensory information to understand their environment.

Behavior

Actions, reactions, or conduct of an individual or group in response to external or internal stimuli.

Business

The practice of making one's living by engaging in commerce, trade, and services.