As Customers Shop,they Look at All the Various Reviews

question 16

Multiple Choice

As customers shop,they look at all the various reviews.If they continue to look at the positive reviews after making a purchase in order to reassure themselves they made the right choice,this serves what purpose?

• A)reinforcing purchase decisions
• B)cross-selling
• C)improving customer service
• D)None of the above

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Definitions:

Pull Strategy

The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

Push Strategy

An attempt to motivate intermediaries to push the product down to their customers.

Personal Selling

Direct, two-way communication with buyers and potential buyers.