Sony Wants to Build Long-Lasting Relationships by Focusing on What

question 103

Multiple Choice

Sony wants to build long-lasting relationships by focusing on what satisfies and retains their customers.For example,Sony's PlayStation Web site is designed to create a community of users who can join PlayStation Underground where they will "feel like they belong to a subculture of intense gamers." Sony evidently:

• A) is sales oriented.
• B) has a standardization focus.
• C) is ethnocentric.
• D) has a customer-centric focus.
• E) is product oriented.

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Definitions:

Market Price

The current price at which a good or service can be bought or sold in a marketplace, determined by the forces of supply and demand.

Peak Efficiency

The state or condition in which a system, process, or machine operates at its highest level of effectiveness with minimal waste of resources.

Peak Efficiency

The point at which an operation is performing at its maximum effectiveness without wasting resources.

Marginal Cost

The cost incurred by producing one additional unit of a product or service.