"Lots of Organizations Have Customer Data,but Not in a Way

question 22

Multiple Choice

"Lots of organizations have customer data,but not in a way that's useful," said a speaker at a recent retail marketing conference."Retailers have all kinds of data in different places--they don't have a single view of the customer." The speaker is saying that retailers do NOT use:

• A) information distribution centers
• B) data warehouses
• C) information extraction mines
• D) data intermediaries
• E) marketing information systems