As the Second Step in the CRM Cycle a Company

question 9

Multiple Choice

As the second step in the CRM cycle a company must:

• A)establish marketing objectives.
• B)capture relevant customer data on interactions.
• C)identify customer relationships with the organization.
• D)understand the interactions the company has with current customers.
• E)decide on a segmentation strategy.

---

Definitions:

Experimenter Bias

A form of bias in research where the expectations or preferences of the researcher inadvertently affect the outcome of the study.

Placebo Effect

The phenomenon where an individual experiences a perceived improvement in condition because they believe they are receiving treatment, despite the treatment having no therapeutic effect.

Double-Blind Research

A scientific study method where both the participants and the experimenters are unaware of who is receiving the experimental treatment to prevent bias.

Confounded Dependent Variables

Outcome measurements in an experiment that might be influenced by external factors or variables not controlled by the researcher, leading to ambiguous results.