Ford Canada Has Turned to the Internet to Help It

question 70

Multiple Choice

Ford Canada has turned to the Internet to help it stand apart from its competitors in the automotive industry.One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen.The wipers come on to reveal the Ford "Built Tough" logo,which then recedes to the side of the screen.The ad directs people to a site where they can sign up to receive direct mail from Ford.Ford Canada will combine this database with a database of new F-Series truck owners to look for significant patterns and trends.Ford Canada will use:

• A)an information search system.
• B)knowledge trending.
• C)data interpolation.
• D)data graphing.
• E)data mining.

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Definitions:

Competence

The ability and skill to effectively perform a task, job, or role to a high standard.

Autonomy

The state of being self-directed and independent in one's actions and decisions.

Immediate Rewards

Instant gratification or benefits received promptly after a specific action or behavior.

Delayed Rewards

Benefits or gratifications that are received after a time delay rather than immediately, often requiring patience or long-term effort.