Which of the Following Is a Data Manipulation Technique That

question 65

Multiple Choice

Which of the following is a data manipulation technique that projects the future value of the customer over a period of years using the assumption that marketing to repeat customers is more profitable than marketing to first-time buyers?

• A)Recency-frequency-monetary value (RFM)analysis
• B)Cluster analysis
• C)Lifetime value analysis (LTV)
• D)Market segmentation
• E)Predictive modeling

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Definitions:

Merit Raises

Salary increases awarded to employees based on their performance and achievements, as opposed to cost of living adjustments or across-the-board increases.

Performance Appraisal

The process by which organizations evaluate employee job performance over a period of time.

Critical Behaviours

Actions or patterns of actions that significantly impact the effectiveness or performance in specific contexts or roles.

Performance Management

The process of ensuring that organizational goals are consistently being met in an effective and efficient manner through the management of employee performance.