Many High-End Hotel Chains Award Points for Every Dollar Spent

question 38

Multiple Choice

Many high-end hotel chains award points for every dollar spent in one of their hotels.Customers who earn a high number of points are given special privileges that may include upgraded hotel rooms or several free nights.This is an example of the leveraging of customer information to:

• A) retain loyal customers
• B) reinforce competitive promotional decisions
• C) cross-sell other products and services
• D) design targeted marketing communications
• E) induce product trial by new customers

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Definitions:

Enzyme

Biological molecules that act as catalysts, speeding up chemical reactions in the body without being consumed in the process.

Mutant Gene

A gene that has undergone mutation, altering its original function, which can have various effects on an organism's phenotype.

Uracil

(uracil) A nitrogenous pyrimidine base found in RNA.

Adenine

A purine nucleobase that pairs with thymine in DNA and uracil in RNA, essential for the structure of nucleic acids.