_____ Involves Developing Product or Service Offerings Customized for the Appropriate

question 99

Multiple Choice

_____ involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships.

• A) Transaction management
• B) Campaign management
• C) Data mining
• D) Consumerism
• E) Knowledge management

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Definitions:

Stereotype

A fixed overgeneralized belief about a particular group or class of people.

Prejudice

Preconceived opinion not based on reason or actual experience, leading to biased, unfair attitudes and actions towards others.

Conformity

The act of changing one's behavior to match the responses or norms of a group, often as a result of real or imagined group pressure.

Groupthink

A psychological phenomenon in which the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives.