All of the Following Are Common CRM Marketing Database Applications

question 142

Multiple Choice

All of the following are common CRM marketing database applications EXCEPT:

• A) cross-selling other products or services
• B) designing targeted marketing communications
• C) activity-based costing applications
• D) improving customer service
• E) campaign management

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Definitions:

Creditor Accounts

Accounts payable to suppliers or lenders from whom a business has borrowed money or purchased goods on credit.

Accounts Payable Cr.

Accounts Payable Credit refers to the credit balance or entry in the accounts payable account, indicating the total amount the company owes to its suppliers or vendors.

Other Accounts

A general term for accounts on the balance sheet that may include miscellaneous expenses, revenues, assets, or liabilities not classified under standard account categories.

Computerized Accounting Systems

Software applications designed to manage and automate accounting transactions and tasks.