Using Customer Database Information to Offer Related Products to Customers

question 111

Multiple Choice

Using customer database information to offer related products to customers is called:

• A) incremental selling
• B) cross-selling
• C) relationship marketing
• D) informed selling
• E) synergistic selling

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Definitions:

DNA Cloning

The process of selectively amplifying DNA sequences so their structure and function can be studied.

Transgenic Salmon

Salmon that have been genetically modified to grow faster than non-modified salmon.

Wild-Type Counterparts

Refer to the normal genes, alleles, or phenotypes that occur most frequently in the natural population, as opposed to mutant versions.

Recombinant Vaccine

A vaccine made by inserting genes from a pathogen into a different organism, producing an antigen and stimulating an immune response.