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Using Social Media Effectively

question 87

Multiple Choice

Using Social Media Effectively
Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are, (2) talking--promoting products/services through conversations with customers, (3) energizing--finding enthusiastic customers and using them to sell to others, (4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.Of the social media objectives often defined by marketers,the foundational objective is undoubtedly:

Definitions:

Disease of the Mind

A legal or medical concept referring to conditions that affect mental functioning, often used to discuss the basis of insanity defenses or mental health conditions.

State of Mind

The condition of a person's mental and emotional state at a specific time, influenced by their thoughts, feelings, and environment.

Innocence

The state of being free from guilt, sin, or moral wrong.

Durham Rule

A legal standard used to determine a defendant's criminal responsibility, stating that an accused is not criminally responsible if their unlawful act was the product of mental disease or defect.