Bobby Barista Is a Researcher in the R&D Department at 3M

question 51

Multiple Choice

Bobby Barista is a researcher in the R&D department at 3M. Part of her job is to read technical and scientific journals, and to attend conferences to find out what new developments are occurring. What sort of role is she carrying out in this part of her job?

• A) buffering
• B) maintenance
• C) boundary spanning
• D) managerial

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Definitions:

Account Management Policies

Policies that specify whom salespeople should contact, what kinds of selling and customer service activities should be engaged in, and how these activities should be carried out.

Job Security

The probability that an individual will retain their job without the risk of becoming unemployed, often related to the stability of the occupation or industry.

Direct Sales Promotions

Strategies and tactics implemented by companies to sell their products or services directly to consumers, bypassing intermediaries.

Sales Objectives

Specific goals set by a business related to the selling of products or services, often quantifiable and set within a timeframe.