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Case 4.0
AligatorAde, a regional soft drink bottling plant, produces according to the forecast it receives from corporate headquarters. The company uses the focus strategy, designating a market of persons involved in athletic sports. AligatorAde sponsors a local lacrosse team and has a reputation for positive support of sports activities.
On the few occasions when production exceeds demand, corporate warehousing juggles the distribution so that the regional producers such as AligatorAde experience no significant loss. Although competitors have switched formulas several times, AligatorAde has not changed its formula because market demand for its product is stable. (Top management at corporate headquarters is considering adding a more fruity-flavoured drink to its product line, but a final decision has not yet been made.)
On the line, the manufacturing department produces large batches of its drink. The product is prepared for distribution in both cans and bottles. Occasionally at the end of a run, some bottles will have special team labels affixed by machine; profitability on those few special runs is particularly high.
The plant's organizational chart shows that there is a plant manager with four department heads reporting to her: manufacturing manager, administrative manager, marketing manager, and warehousing and distribution manager. The purchasing function is carried out in manufacturing, and what little R&D takes place at the regional plant is done in marketing.
-Refer to Case 4.0. What is AligatorAde's current structure? Does it fit with the demands of its environment?
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Structures within living cells that contain the organism's genetic material (DNA) organized with proteins, crucial for DNA replication, repair, and expression.
Morphogenesis
The biological process that causes an organism to develop its shape.
Spatial Organization
The method of organizing content or physical objects in a space according to their relationships or physical proximity to each other.
Cork Cambium
A layer of tissue in plants that produces cork cells, contributing to the thickening of stems and roots and forming part of the plant's protective bark.
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