The Two Types of Buyer Behaviors the Marketing Team Must

question 66

Multiple Choice

The two types of buyer behaviors the marketing team must understand are business-to-business behaviors and:

• A) local community activities
• B) governmental purchase
• C) consumer buyer behaviors
• D) competitive actions

---

Definitions:

General Contractor

A principal contractor who is responsible for the execution, completion, and day-to-day oversight of a construction project.

Lien Rights

Legal claims or rights against a property that are created to secure payment of a debt or performance of an obligation.

Subcontractors

Companies or individuals hired by a general contractor to perform specific tasks as part of a larger project.

Materialmen

Suppliers or sellers of materials, especially in construction, that provide goods on credit to contractors or builders.