The Members of the Buying Center Who Control the Flow

question 183

Multiple Choice

The members of the buying center who control the flow of information and keep vendors in or out of the process are called:

• A)users.
• B)influencers.
• C)deciders.
• D)gatekeepers.

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Definitions:

Interferon

A protein that blocks viruses from infecting cells.

Chemical Barrier

A defense mechanism in the body that uses chemicals (such as acids or enzymes) to protect against pathogens and foreign substances.

Nonspecific Defense

General immune responses that a body provides against pathogens regardless of their specificity.

Phagocytosis

The process by which cells engulf and digest solid substances, such as bacteria or other foreign particles.