When Brand Parity Exists, Consumers Base Purchases On

question 27

Multiple Choice

When brand parity exists, consumers base purchases on:

• A) advertising effectiveness
• B) retail store location
• C) price, availability, promotions or other criteria
• D) information found on the Internet

Assess the financial outcomes of eliminating a division or department.

Make informed decisions on whether to make or buy components based on relevant costs.

Determine the best product mix to maximize the use of a constrained resource.

Evaluate the financial advantage/disadvantage of further processing products.

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Definitions:

Personal Benefit

An advantage or profit gained from a situation or action that directly affects an individual on a personal level.

Trumpet

A brass wind instrument with a flared bell and bright, penetrating tone, often used in classical and jazz music.

Writing

The act, process, or practice of recording thoughts, ideas, or information by inscribing symbols or characters on a surface.

Absence

The state of being away from a place or person, or the neglect to perform a duty or requirement.