A Firm's Image Is Based on the Feeling Consumers and Businesses

question 82

True/False

A firm's image is based on the feeling consumers and businesses have about the overall organization and its individual brands.

Understand the concepts of lower-order and higher-order needs according to Maslow.

Identify and differentiate between the factors that lead to job satisfaction and dissatisfaction according to Herzberg's two-factor theory.

Comprehend the basis and implications of McClelland's acquired needs theory and Alderfer's ERG theory.

Understand the applications of motivation theories in organizational settings and management practices.

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Definitions:

Avoidance Learning

Learning to avoid events or conditions associated with aversive consequences or phobias.

Escape Behavior

Actions taken to avoid expected or current discomforts, often seen in both human psychological responses and animal behavior studies.

Shaping Behavior

The process of reinforcing successive approximations of a desired behavior to teach a new behavior or skill.

Negative Punishment

A decrease in behavior that results from a removed consequence.