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A Cognitive Map Explains How Much Time a Person Spends

question 152

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A cognitive map explains how much time a person spends in external search for information based on the person's ability to search, time to search, and how much the individual likes shopping.


Definitions:

Inferior Good

A type of good whose demand decreases when consumer income rises, inverse to a normal good.

Indifference Curve

A graphical representation that shows different combinations of two goods among which a consumer is indifferent.

Total Utility

The total satisfaction or benefit a consumer receives from consuming a particular quantity of goods or services.

Indifference Curves

Graphical representations in microeconomics to illustrate a consumer's preference among different bundles of goods, where each point on the curve represents a combination of goods that provides the same level of utility to the consumer.

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