Names Assigned to Individual Goods or Services or to Groups

question 41

Multiple Choice

Names assigned to individual goods or services or to groups of products in a line are:

• A)brands.
• B)logos.
• C)metrics.
• D)designs.

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Definitions:

Communication Channels

The mediums through which information is transmitted from one party to another, including verbal, non-verbal, and digital pathways.

Cross-channel Consumers

Consumers who engage with a brand through multiple channels or platforms, such as online, in-store, and mobile, seeking a seamless shopping experience across all touchpoints.

Webrooming

The practice of researching products online before going to a physical store to make a purchase, the opposite of showrooming.

Cross-channel Consumer

A buyer who uses multiple channels or platforms for shopping, including online, in-store, and mobile, to make purchase decisions.