When Procter and Gamble Added a New Laundry Detergent in Asia

question 193

Multiple Choice

When Procter and Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a:

• A) brand extension
• B) family brand
• C) flanker brand
• D) complementary brand

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Definitions:

Stimulus Energies

The physical or chemical forms of energy, such as light, sound, or touch, that can be detected and interpreted by sensory systems.

Psychophysics

The study of relationships between the physical characteristics of stimuli, such as their intensity, and our psychological experience of them.

Life Satisfaction

A measure of how people evaluate their lives as whole, based on their own standards and expectations.

Retired Teacher

An educator who has concluded their professional teaching career, often after many years of service in the field of education.