During a Search for Purchase Information, What Factor Will Increase

question 175

Multiple Choice

During a search for purchase information, what factor will increase the probability that a brand will be considered?

• A) brand parity
• B) brand equity
• C) product viability
• D) brand ambiguity

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Definitions:

Consumer Preferences

The tastes, preferences, and priorities that individuals have regarding the consumption of goods and services.

Close-Substitute

A product or service that can easily replace another in the consumption preferences of consumers due to its similarity.

Complements

Goods or services that are consumed together because the use of one enhances the value of the other.

Cholesterol

A waxy, fat-like substance found in all cells of the body, necessary for making hormones, vitamin D, and substances that help digest foods, but high levels can lead to health issues.