The Placement of One Brand Within Another Brand Is

question 189

Multiple Choice

The placement of one brand within another brand is:

• A)ingredient branding.
• B)cooperative branding.
• C)complementary branding.
• D)flanker branding.

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Definitions:

Responsiveness

The quality of reacting quickly and positively; in a business context, it often refers to the speed and efficiency with which an organization responds to customers or changes.

Operations Technology

Is the combination of resources, knowledge, and techniques that creates a product or service output for an organization.

Artifacts

Objects created by humans that are typically of cultural or historical interest.

Adhocracy

Emphasizes shared, decentralized decision making; extreme horizontal specialization; few levels of management; the virtual absence of formal controls; and few rules, policies, and procedures.