Which of the Following Statements About Image Is False

question 78

Multiple Choice

Which of the following statements about image is false?

• A)Reinforcing or rejuvenating a current image that is consistent with the view of consumers is easier to accomplish than changing a well-established image that is not consistent with the image the company wants to project.
• B)It is relatively easy to change the image people hold about a given company.
• C)Any negative or bad press can quickly destroy an image that took years to build.
• D)The image being projected must accurately portray the firm and coincide with its goods and services.

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Definitions:

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and to cope with reality or maintain self-image.

Aggressive Feelings

Emotions characterized by anger or hostility that may result in aggressive behavior towards others or oneself.

Displacement

In psychology, transferring an emotional response from the original source of stress to a safer or more convenient target.

One-Way Communication

A form of communication where information is transmitted from the sender to the receiver without expecting or receiving any response or feedback.