Using a Standardized Global Brand Offers All of the Following

question 28

Multiple Choice

Using a standardized global brand offers all of the following advantages, except:

• A)lower marketing costs.
• B)meets the need of individual cultures within different countries.
• C)transference of best practices from one country to another.
• D)a higher perceived quality because it is sold in different countries.

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Definitions:

Identity Incentives

Refers to motivations or rewards that align with and reinforce an individual's sense of self or group identity.

Corporate Social Responsibility

A strategy where organizations incorporate considerations for social and environmental issues into their operational practices and engagements with stakeholders.

Talent

Natural ability or skill in a particular area.

Floating Signifier Effect

The notion that the meaning of any particular brand is arbitrary. Literally any meaning or quality—any floating signifier—can be attached to any object, product, company, or person.