Describe the Differences Between Brand Extensions and Flanker Brands

question 30

Essay

Describe the differences between brand extensions and flanker brands.

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Definitions:

Global Flow

Refers to the movement of goods, services, information, and people across international borders, facilitating global interconnectedness and interdependence.

Neoliberalism

An economic and political ideology that emphasizes free-market capitalism, deregulation, and reduction in government spending to enhance the role of the private sector in the economy and society.

State Oversight

The monitoring and regulation of activities by the government to ensure compliance with laws and policies.

Economic Goals

Objectives that societies or individuals aim to achieve in order to improve economic well-being, such as growth, efficiency, equity, and security.