In Terms of the External Information Search Process, the Extent

question 136

Multiple Choice

In terms of the external information search process, the extent to which a stimulus or task is relevant to a consumer's existing need determines the:

• A) ability to search.
• B) need for cognition.
• C) search methods.
• D) level of involvement.

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Definitions:

Census

A systematic enumeration of a population, which typically records various details of individuals, such as age, sex, occupation, and nationality, at a specific time.

De-ethnicization

The process by which a product or service sheds its ethnic identification and becomes appealing to a broader, multicultural market.

Ethnic Product

Goods that are specifically designed for, or associated with, a particular cultural or ethnic group.

High-context

A communication style wherein much of the information is understood from the context rather than stated explicitly in verbal or written form.