The Set of Brands a Consumer Knows About but Has

question 28

Multiple Choice

The set of brands a consumer knows about but has neither positive nor negative feelings for is the:

• A) inept set
• B) inert set
• C) cognitive set
• D) evoked set

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Definitions:

Ratifies

The act of formally confirming or approving a decision or agreement, making it officially valid.

Preincorporation Contract

An agreement entered into on behalf of a corporation before it is legally formed.

Corporate Promoter

An individual or entity that undertakes the efforts to organize and establish a corporation, including arranging initial capital, legal requirements, and business plans.

Liable

Subject to legal responsibility or obligation, typically involving financial restitution.