Which Method of Developing a Marketing Communications Budget Establishes a Ratio

question 25

Multiple Choice

Which method of developing a marketing communications budget establishes a ratio of advertising dollars to sales or market share then reduces the percentage as sales build and the product obtains market share?

• A) arbitrary allocation
• B) meet-the-competition
• C) payout planning
• D) quantitative models

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Definitions:

White Papers

In-depth reports or guides about specific topics designed to educate audiences or help people understand complex issues, often used in government and business contexts.

Tweets

Short posts or messages, limited to 280 characters, shared on the social media platform Twitter.

Viewthrough

A metric that measures the number of users who see an ad but don't click on it immediately, yet still take a related action later on.

Brand's Website

The official online presence of a brand, designed to provide information, facilitate sales, and engage with its audience.