The Amount of Time a Consumer Spends on an External

question 178

True/False

The amount of time a consumer spends on an external search depends on four factors: ability, motivation, costs versus benefits, and brand name.

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Definitions:

Probability

A measure of the likelihood of a particular event or outcome occurring, expressed on a scale from 0 (impossibility) to 1 (certainty).

Results

Outcomes or data obtained from experiments, studies, or any process designed to gather information.

Standard Deviation

A statistical measure that quantifies the variation or dispersion of a set of data points from their mean value.

Mean

The arithmetic average of a set of values, or distribution.