Examlex
Heuristics that are used in purchase decision making are created by company goals, budgets, and other organizational factors.
Amygdala
The amygdala is a region of the brain involved in processing emotions such as fear, anxiety, and aggression, playing a significant role in emotional learning and memory.
Sensory Input
Information that is perceived by the senses and transmitted to the brain.
Sensory Input
The information perceived through the senses, such as sight, sound, touch, taste, and smell, which is then processed by the brain.
Thalamus
A structure in the middle of the brain that acts as a relay station, transmitting information between different areas of the brain, particularly those involved in processing sensory information.
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