Most Buying Center Members Are Able to Avoid Personality Factors

question 205

True/False

Most buying center members are able to avoid personality factors from affecting decisions by using decision rules called heuristics.

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Definitions:

Subcontraries

In logic, subcontraries refer to a pair of propositions in Aristotelian or traditional square of opposition that cannot both be false, although they can both be true.

Referents

Objects, events, or concepts to which words, symbols, signs, or expressions refer.

Affirmative Proposition

A statement that asserts the truth of something, as opposed to denying it.

Modern View

Contemporary perspective or way of thinking in contrast to traditional views.