An Evoked Set Is the Set of Brands

question 176

Multiple Choice

An evoked set is the set of brands:

• A) that are part of a person's memory, but not considered because they elicit negative feelings
• B) the consumer has awareness of, but has neither negative or positive feelings toward
• C) that a person would consider as potential solutions to meet a need
• D) that are viewed by a consumer as being approximately equal in terms of quality

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Definitions:

Sentence Pattern

The structure and format in which words are arranged to create sentences, involving the order of subjects, verbs, and objects.

Indirect Strategy

A communication method where background information and supporting details are presented before the main idea or purpose.

Run-on Sentence

A grammatically faulty sentence in which two or more main clauses are joined without a conjunction or proper punctuation.

Independent Clauses

Phrases or sentence fragments that can independently represent complete ideas as they possess both a verb and a subject.