When a Person Conducts an Internal Search for Product Information

question 191

Multiple Choice

When a person conducts an internal search for product information and already has sufficient information, the next step of the purchase decision process will be to:

• A) search for additional information
• B) make the purchase decision
• C) evaluate the alternatives
• D) identify the need or problem the choice will meet

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Definitions:

Highly Memorable

Easily or likely to be remembered due to being distinctly remarkable or impressive.

Claim Lives

A term often used to indicate that something (such as a disease, disaster, or conflict) has caused deaths.

Undramatically

In a manner that is not marked by or involving dramatic, exciting, or sensational elements.

Overconfidence

The phenomenon where an individual's subjective confidence in their judgments is reliably greater than their objective accuracy.