An Evoked Set Does Not Contain

question 70

Multiple Choice

An evoked set does not contain:

• A) brands a person considers
• B) brands linked to a positive experience
• C) brands which have been previously purchased
• D) brands the consumer knows little about

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Definitions:

Psychoanalysis

A therapeutic approach and theory of psychological disorders developed by Sigmund Freud, focusing on unconscious processes as they are manifested in a person's behavior.

Conscious Thought

The awareness of one's own mental processes, including thoughts, feelings, and sensations.

Unconscious Thought

A rephrased definition: The processing of information or decision-making that occurs without conscious awareness, influencing behaviors and attitudes.

Psychoanalysis

A set of psychological and psychotherapeutic theories and methods, originating in the work and theories of Sigmund Freud, aimed at exploring the unconscious motives that influence behavior.