Julian, the Owner of a Small Company Asks His Secretary

question 69

Multiple Choice

Julian, the owner of a small company asks his secretary to call some of the local office supply stores and locate two that would offer a good deal on a new copy machine. In performing this task, the secretary is assuming which initial roles within the buying center?

• A) user and gatekeeper
• B) user and buyer
• C) user, decider, and influencer
• D) buyer and gatekeeper