In a Buying Center, Who Would Say, "Since I'm the One

question 198

Multiple Choice

In a buying center, who would say, "Since I'm the one who actually has to use this product, you should listen to me"?

• A) a user
• B) a buyer
• C) a decider
• D) a gatekeeper

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Definitions:

Early LMX Theory

Stands for early Leader-Member Exchange theory, focusing on the relationships leaders form with individual team members, often predicting team and organizational outcomes.

Out-group

A social group towards which an individual feels contempt, opposition, or a sense of competition.

In-group

The group to which an individual identifies as belonging, often characterized by shared interests or traits.

Collective Way

Describes a method or approach characterized by shared or joint action toward a common goal.