In a Buying Center, the Person Who Would Be the Most

question 132

Multiple Choice

In a buying center, the person who would be the most likely to say, "We need to limit our choices to local vendors" is:

• A)a user.
• B)a buyer.
• C)an influencer.
• D)the gatekeeper.

---

Definitions:

Psychodynamic Theory

A psychological perspective that emphasizes the influence of the unconscious mind on behavior, as well as the importance of childhood experiences.

Repression

A defense mechanism where distressing thoughts, memories, or feelings are unconsciously excluded from awareness.

Autobiographical Memory

A type of memory system consisting of episodes recollected from an individual's life, based on a combination of episodic (personal experiences) and semantic (general knowledge and facts) memory.

Personal Identity

An individual's unique sense of self, shaped by personal choices, experiences, and various social factors.