Which Concept Explains That Consumers May Recall an Ad from the Past

question 24

Multiple Choice

Which concept explains that consumers may recall an ad from the past and make a purchase because they have seen the ad several times?

• A) a sales-response curve
• B) a marginal analysis
• C) decay effects
• D) carryover effects

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Definitions:

Direct Materials

Raw materials that are directly traceable to the manufacturing of a specific product and are significant in cost.

Workman's Compensation

Insurance that provides wage replacement and medical benefits to employees injured in the course of employment.

Factory Utilities

Costs associated with utilities in a manufacturing plant, such as electricity and water, considered part of manufacturing overhead.

Direct Materials

Raw materials that are directly traceable to the process of creating a finished product.