If a Company Sends Direct Mail to Only the Zip

question 126

Multiple Choice

If a company sends direct mail to only the zip codes of communities that match the firm's best customer profiles, it is using which type of segmentation?

• A) demographic
• B) psychographic
• C) geographic
• D) geodemographic

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Definitions:

Truth Values

The valuation in logic that determines the truthfulness of a statement, typically classified as either True or False.

Truth Table

A tabular representation used in logic to determine the validity of statements by listing all possible scenarios and their corresponding truth values.

Atomic Sentences

Sentences that represent the most basic form of propositions, without any complex or compound elements.

Truth Values

The valuation in logic that indicates whether a statement is true or false.