A Firm That Has a Database Containing Consumer Purchasing Histories

question 189

Multiple Choice

A firm that has a database containing consumer purchasing histories and uses the information to create market segments is using:

• A) demographic segmentation
• B) psychographic segmentation
• C) benefit segmentation
• D) usage segmentation

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Definitions:

Syntactic Differences

Variations in the way sentences are structured or organized among different languages, dialects, or linguistic styles.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a generalized dismissal of other cultures.

Geert Hofstede

A Dutch social psychologist known for his research on cross-cultural communication and the dimensions of national cultures.

National Culture

The set of shared values, beliefs, customs, and behaviors that define a nation or country, influencing individual and collective identities.