Even Though a Business May Have Gone Out of Business

question 10

Multiple Choice

Even though a business may have gone out of business, a few consumers may still recall the company when thinking about making a new washing machine purchase due to:

• A) carryover effects of previous ads
• B) wear out effects of ads of competitors
• C) threshold effects of former ads
• D) decay effects of former ads

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Definitions:

Posttraumatic Stress Disorder

A psychiatric disorder that can occur in people who have experienced or witnessed a traumatic event.

Cross-cultural

Involving or comparing two or more different cultures or cultural areas, often to identify similarities and differences.

Material Support

provision of tangible aid or resources, including financial, legal, or material assistance, often used in the context of humanitarian aid or legal proceedings.

Latinos

A term referring to people from or with ancestors from Latin America, often used interchangeably with Hispanic.