The Following Are Methods of Determining Marketing Communications Budgets, Except

question 138

Multiple Choice

The following are methods of determining marketing communications budgets, except:

• A) percentage of sales
• B) sales approximation
• C) meet the competition
• D) what we can afford

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Definitions:

Matching Law

A principle in behavioral psychology stating that the proportion of responses on a particular schedule matches the proportion of reinforcers obtained on that schedule.

Maximization Theory

The principle that decision-makers aim to make choices that result in the highest possible benefit or utility.

Behavior Allocation

The distribution of behavioral responses across different situations or stimuli, often influenced by variable reinforcement schedules.

1:2 Contingency

A specific reinforcement schedule where one behavior is reinforced every second time it occurs.