The Product Positioning Strategy Based on How a Product Is

question 91

Multiple Choice

The product positioning strategy based on how a product is used is the positioning approach of:

• A) product attributes
• B) competitors
• C) use or application
• D) price-quality relationship

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Definitions:

Pop-Culture

Aspects of culture (such as music, art, literature, fashion, and technology) that are widely favored or well-liked by many people, especially younger generations.

Technological Curio

An object or concept that evokes interest because of its novelty, uniqueness, or because it represents a particular technological innovation or oddity.

Vaudeville

A genre of variety entertainment in the United States and Canada from the early 1880s until the early 1930s, featuring a mixture of specialty acts such as comedy, song, and dance.

Antitrust Legislation

Laws and regulations enacted to promote competition and prevent unfair monopolies or practices within the marketplace.