Using Gender, Age, Ethnicity, and Income as Market Segmentation Variables

question 97

Multiple Choice

Using gender, age, ethnicity, and income as market segmentation variables is the application of which approach?

• A) demographics
• B) psychographics
• C) geographic
• D) polygraphic

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Definitions:

Secondary Substance Abuse Model

A theory suggesting that substance abuse may develop due to the influence of external factors such as environmental stressors, rather than primary addiction alone.

Early Remission

A phase in the treatment of an illness where symptoms are reducing or disappearing, but the complete recovery criteria are not yet fully met.

Time Frame

A specific period during which an event occurs or an action is expected to take place.

TEDS-A Data

Stands for Treatment Episode Data Set - Admissions, a national data system that collects information on admissions to substance abuse treatment facilities.