The Element of an Advertisement That Taps into or Activates

question 90

Multiple Choice

The element of an advertisement that taps into or activates a person's value system is a(n) :

• A) message theme
• B) appeal
• C) executional framework
• D) leverage point

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Definitions:

Rewards

Positive outcomes or reinforcements that increase the likelihood of a behavior being repeated.

Penalties

Punishments imposed for violating rules, laws, or expectations, intended to deter undesirable actions.

Person-centered Therapy

A psychotherapeutic approach developed by Carl Rogers, emphasizing an individual's self-worth and values, ideal for fostering personal growth and self-discovery.

Theoretical Background

The framework of theories, concepts, and ideas that underpin a particular study or research project.