The Following Are Methods of Determining Marketing Communications Budgets, Except

question 138

Multiple Choice

The following are methods of determining marketing communications budgets, except:

• A) percentage of sales
• B) sales approximation
• C) meet the competition
• D) what we can afford

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Definitions:

Goal Development

The process of identifying, setting, and planning how to achieve objectives.

Strategic Management

The process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.

Strategy Formulation

The process of developing a plan to achieve organizational goals that involve defining the company’s mission, setting objectives, assessing both internal and external environments, and determining strategic choices.

Strategy Implementation

The process of putting strategies into action.