Examlex
The leverage point is how the design of the ad will attract attention or present information to the consumer or business viewing the ad.
Franchise Agreement
The legal contract that binds both parties involved in the franchise.
Product-Distribution Franchise
A product-distribution franchise is a franchising arrangement whereby the franchisee is granted the right to sell the franchisor's branded products.
Business-Format Franchise
A franchise model where the franchisor provides the franchisee with a complete system for operating a business, including brand, operational procedures, marketing, and support.
Proven Product
A good or service that has been tested and confirmed to meet certain standards of quality or demand in the market.
Q6: Typical person spokespeople do not have the
Q32: Business-to-business ads have tended to use the
Q54: The design of an advertisement that attracts
Q57: Selling personal computers to both retail stores
Q101: In terms of source characteristics, CEOs would
Q103: The member of the buying center who
Q157: Conviction follows liking and preference in the
Q166: What traditional elements should be incorporated into
Q182: A cognitive message strategy is a presentation
Q190: Approximately 40 percent of monies spent on