Predicting Consumer Behavior by Concentrating on the Motives of Purchasing

question 138

Multiple Choice

Predicting consumer behavior by concentrating on the motives of purchasing involves using a(n) :

• A) product-specific research approach
• B) psychological approach
• C) sociological approach
• D) anthropological approach

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Definitions:

Monetary Policy

Actions taken by a central bank, currency board, or other regulatory authorities to control the money supply and interest rates to achieve macroeconomic objectives such as controlling inflation, consumption, growth, and liquidity.

Economy Regulation

The imposition of rules by the government intended to modify the economic behavior of individuals, firms, or industries to achieve policy outcomes.

Unfunded Liability

A financial obligation or promised benefit for which sufficient funds have not been set aside, often relating to pensions or other post-employment benefits.

U.S. Federal Government

The national government of the United States, consisting of three branches: legislative, executive, and judicial.